Apoorva Mukhija, widely known by her social media handle The Rebel Kid, is a prominent Indian social media influencer, content creator, and actor. Known for her unique content and unfiltered approach, Apoorva has gained massive popularity across various digital platforms, particularly Instagram, YouTube, and TikTok.
Her story is one of transitioning from a regular college student to a full-fledged digital creator, making a mark in the competitive world of social media influencers.
Early Life and Background
Apoorva Mukhija was born on July 28, 2001, in Noida, India. She comes from a supportive and educated family that encouraged her to pursue her dreams, especially in the creative domain. Apoorva completed her schooling at St. Xavier’s School, and later went on to pursue a Bachelor of Technology (B.Tech) degree in Computer Science Engineering (CSE) from Manipal University, which is a well-known educational institution in India.
Her educational background in computer science seems to have had no bearing on her ultimate decision to venture into the creative field, which has taken the internet by storm.
Journey to Fame
Apoorva’s career in content creation began when she was just 18 years old. As a college student, she initially started creating content on platforms like YouTube and Instagram, where she would share rants, comedic skits, and mini vlogs about her life, fashion, relationships, and societal observations. Her honest and relatable content quickly caught the attention of people, especially younger audiences.
Her unique persona, catchy sense of humor, and candid approach set her apart from other influencers in the space. Apoorva’s YouTube channel, where she uploaded lifestyle and humorous videos, became a success, accumulating thousands of followers and viewers. She then expanded her presence to Instagram and other platforms, eventually gaining a massive following.
Content and Style
Apoorva’s content primarily revolves around the following themes:
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Comedy and Skits: Apoorva became popular for her funny skits and relatable storytelling. Her short, snappy Instagram reels showcase her comedic talent, where she often portrays various characters, making fun of daily life situations, trends, and societal norms.
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Lifestyle and Fashion: Apoorva shares snippets of her lifestyle, fashion choices, and daily routines, giving followers an inside look into her life. Her impeccable fashion sense and style tips resonate with many young women, making her a prominent influencer in the lifestyle sector.
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Unfiltered Commentary: Apoorva has always embraced an unfiltered approach, voicing her opinions on taboo topics, mental health, societal pressure, and body positivity. This has earned her a loyal fanbase of individuals who admire her candidness and authenticity.
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Relatable Content: The hallmark of Apoorva’s content is its relatability. She often shares her personal experiences, struggles, and observations about everyday life. Whether it’s discussing the challenges of school life, navigating relationships, or dealing with peer pressure, her honesty resonates with her audience.
Rise to Popularity
Apoorva’s popularity skyrocketed when she began to share Instagram Reels and TikTok videos that focused on social commentary, humor, and trending topics. Her relatable and unpretentious nature connected with a wide range of audiences, especially the youth. She quickly amassed a following on platforms such as Instagram and YouTube, where her videos began to receive millions of views.
She was not just a content creator, but also an entrepreneur. Through her growing influence, she has collaborated with over 150+ brands including Nike, Kate Spade, Amazon, Maybelline, Meta, and many others, which contributed to her rising stature in the digital influencer world.
Her work includes influencer marketing campaigns, sponsored posts, and brand collaborations that make her a popular face for various high-end brands. This allows her to influence the fashion, beauty, and lifestyle sectors with ease, especially as her social media platforms have millions of followers.
Television and Acting Career
In 2023, Apoorva expanded her horizons by stepping into the world of acting. She made her debut with the Hindi TV series “Who’s Your Gynac?” where she played the character Akshata Mesharam. This show is one of her significant ventures in mainstream media, allowing her to showcase her acting skills to a wider audience beyond digital platforms.
Apoorva’s involvement in web series has also grown. She was cast in the web series titled “Baat Pakki” (2025), a Hindi-language series, which added another feather to her cap and helped her cement her place in the entertainment industry.
Her ability to transition from being a social media influencer to an actor indicates her versatility and talent in various entertainment mediums.
Controversies
While Apoorva’s rise to fame has been rapid, it hasn’t been without controversy. In February 2025, she was embroiled in a major controversy during her appearance on the YouTube show “India’s Got Latent”, hosted by comedian Samay Raina. During the show, she made a controversial comment that quickly gained attention on social media and led to significant backlash from viewers.
Her comment, which was perceived as offensive and abusive, led to an FIR (First Information Report) being lodged against her, Samay Raina, Ranveer Allahbadia, and the show’s producers. Several online campaigns criticized the inappropriate nature of the remarks, with some accusing the show and its participants of promoting vulgarity and inappropriate language.
As a result of this incident, Maharashtra Cyber Cell initiated an inquiry, and Apoorva faced backlash from many of her fans and critics alike. In response, Apoorva issued an apology, but the situation sparked a broader discussion about the responsibility of influencers and creators to maintain decorum and mindfulness while on public platforms.
Personal Life
Apoorva Mukhija is known to be a private person when it comes to her personal life. However, she has shared some glimpses of her family and relationships. She hails from a middle-class background, with her mother, Anita Mukhija, being a teacher at The SD Vidya School in Ambala Cantt.
Apoorva was previously in a relationship with Utsav Dahiya, an investment banker, but they parted ways. Her candidness about relationships and the ups and downs in her personal life makes her even more relatable to her audience.
Awards and Recognition
Apoorva has been recognized for her influence in the digital space. She was named in Forbes India’s Top 100 Digital Stars in both 2022 and 2023, a testament to her impact in the influencer industry. Her popularity continues to grow as she maintains a strong presence across various platforms.
She is also recognized for her contributions to the entertainment world, particularly for breaking into acting and web series after achieving success as a digital content creator.
Apoorva Mukhija’s journey from a regular college student to a prominent digital influencer and actor is a testament to the power of social media in creating successful careers. With millions of followers, collaborations with top brands, and a budding acting career, Apoorva has firmly established herself in the entertainment and digital influencer space.
Despite the controversies she has faced, Apoorva continues to inspire millions of young individuals with her unfiltered content and authentic approach. As she grows her career and evolves as a content creator, Apoorva Mukhija is one to watch in the coming years, especially as she continues to break new boundaries in entertainment and digital media.